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Our Story

Frustrated by her fruitless attempts find the perfect bikini to take on holiday, Salty Minx was founded in 2019 by New Zealand mum, Hayley Eaton. 

“It was often hard to find a store with nice swimsuits in New Zealand so I would look online. Often my purchases never even arrived, or they were not remotely true to size. Sometimes the bottoms would fit, but the top wouldn’t, and you could never get hold of anyone to find out how to return them. It was really frustrating. Some online stores offered the swimsuits at such cheap prices it really made me wonder who was making them and what they were getting paid. It just didn’t feel right so I decided to do it better." 

Researching ethical manufacturing, Hayley found two manufacturers she was really impressed with. Both manufacturers also worked with Econyl® and Repreve® fabric which is made from recycled plastic and ocean waste. Recycled material was quite a new idea at the time so she got busy with samples to make sure that the quality was up to peak standards and that the sizing was true to western sizing. 

All packaging, labels and hygiene liners had to be sustainable or bio-degradable and of course, the swimwear had to be manufactured ethically, made by workers paid well above the standard in healthy and safe working conditions.

Keeping ethics true to the core of the business Hayley employs local  photographers and make up artists for her photo shoots, and real women from her local community to model. She uses models that fit the sizes she offers so that women can see what the suit will look like on their body shape.

Hayley loves to support other local businesses with her operations, but being true to her high standards of quality, Hayley is the one to do the final check before sending out your Salty Minx order. 

When you contact Salty Minx, Hayley will personally respond to you. You can trust that she knows how daunting it is to buy a bikini online, and wants you to feel confident that you will get what you expect. She guarantees if you are not satisfied, she will support you until you have the perfect bikini in your hands, or you will be fully refunded.

It really is that simple.